About Us
Rooted in Wellness. Crafted with Intention.
Kinwell Roots exists to help people reconnect with cleaner, more intentional living. Inspired by our own wellness journeys and a desire to reduce our exposure to toxins, we create skincare that honors both the body and the earth.
Founders April and Robin are cousins who have been like sisters for most of their lives. Together, they have raised families, built full careers in the business world, and quietly nurtured entrepreneurial dreams—all while staying grounded in the rhythms of gardening, preserving, and making the most of what the earth provides.
Long before Kinwell Roots had a name, their weekends were spent in gardens and kitchens—and still are. Summers also include time spent in rural Indiana, where their families gather to boat, hike, forage, and enjoy the simplicity of being outdoors together. Summer days—shaped by sun, soil, and seasonal living—are balanced by time spent harvesting vegetables at their peak, drying herbs for winter use, freezing vegetables and fruits, infusing oils, and canning tomatoes by the hundreds of pounds. These rituals aren’t trends; they are traditions shaped by care, curiosity, and a deep connection to the land—practiced together and rooted in their own gardens.
As their children grew into adulthood, April and Robin found themselves asking new questions:
What do we really need? What do we put on our bodies? What do we bring into our homes?
That questioning led them back to their roots—and to their grandmother, Mary Kingston.
Mary was a child of the Great Depression and one of the most resourceful women they ever knew. She lived simply not by choice, but by necessity—and in doing so, modeled a life of faith, stewardship, and quiet resilience. Nothing was wasted. Everything had a purpose. Kinwell Roots is a modern expression of that legacy.
April – Co-Founder
April is a beekeeper and steward of an entirely edible landscape filled with vegetables, herbs, and native plants. Over the years, she has intentionally removed toxic chemicals from her home, her food, and her personal care products—believing that what we use daily matters most.
Outside of Kinwell Roots, April works in leadership development at a local private university and is deeply engaged in her community. She and her husband have raised two adult children who share a passion for sustainability and reducing waste—values that continue to shape the mission of Kinwell Roots.
Robin – Co-Founder
Robin tends multiple flower, vegetable, and herb gardens, each thoughtfully designed with pollinators in mind. Her journey toward clean living began with removing seed oils from her diet—a shift that sparked a deeper awareness of ingredients in both food and skincare.
Preserving the harvest is one of her greatest joys, from slow-infused oils to shelves lined with jars of tomatoes, herbs, and seasonal abundance. Robin and her husband have two adult children and share a love of learning, experimenting, and finding better ways to live with intention and care.
Why Kinwell Roots
Kinwell Roots exists because we wanted skincare that reflects how we already live—clean, simple, and honest.
Our products are crafted in small batches using thoughtfully sourced ingredients like grass-fed tallow, organic oils, raw honey, and slow botanical infusions. We believe in transparency, restraint, and formulas that do exactly what they’re meant to do—no more, no less.
This is skincare rooted in tradition, elevated for today.
Made with intention.
Grounded in care.
Cleaner living starts with small, intentional choices. Kinwell Roots is here to make those choices easier.
Join Our Family
When you choose Kinwell Roots, you're not just buying skincare—you're joining a community that values natural wellness, family health, and the wisdom of traditional ingredients. We're honored to be part of your family's skincare journey.
With gratitude,
The Kinwell Roots Family